Maxi-Cash Brand New Gold
Maxi-Cash tasked us to launch their 2025 Brand New Gold collection and to refresh perceptions. Our concept came to life through emotive copy and striking visuals across in-store and digital platforms. The “Brand New Gold” campaign celebrates life’s milestones, big or small, with each piece marking a personal story worth treasuring.
The campaign was supported with a series of 3D-animated short films. Set in dreamlike floral landscapes, each video revealed key pieces from the collection through blooming flowers and elegant close-ups, mirroring the campaign’s theme of beauty unfolding in every moment.