Maxi-Cash Brand New Gold
Maxi-Cash tasked us to launch their 2026 Brand New Gold collection with a fresh visual direction. Our concept brings the collection to life through a striking gold waterfall, symbolising the journey from raw, molten gold to modern, refined jewellery. Featuring Hailyn against a natural landscape, the campaign highlights the essence of Brand New Gold: entirely new, freshly crafted and brought to life by Maxi-Cash.
The campaign was supported with a series of 3D-animated short films, centred around liquid gold as the origin point of every Brand New Gold piece. It visually expresses how something raw becomes something modern, wearable, and desirable. Through this visual storytelling, we encapsulated everything that Brand New Gold represents: freshly made, untouched and crafted just for you.
Philips World Sleep Congress
Booth & Collaterals