How do you catch the attention of mall shoppers and tell them about supporting progressive wages for retail and F&B workers? We placed our messages on iconic retail items and placed them around the mall.

“We had a wonderful experience working with the Adred Creative team for the Progressive Wage (PW) Mark Message Trial. We engaged Adred Creative to design, produce and print publicity materials at three CapitaLand shopping malls (Bedok Mall, Junction 8 and Westgate). Overall, we were pleased with the team’s creative design proposals, prompt and clear communications and keen eye in managing the project timeline. Despite some initial logistical challenges, the team responded quickly and effectively to address the issues. The team also gave useful input to sharpen our publicity materials, so as to effectively engage consumers’ attention. We thank the team for your support in the PW Mark Message Trial.”

Priscilla Goh, Senior Assistant Director, Co-Lab (Behavioural Insights and Design), Strategic Planning and Transformation, Ministry of Manpower